Lead in the

TRUST [issue] ECONOMY

Be known for what matters. Be trusted by those who matter.

We help leaders package their thinking, turn trust into capital, and make their name a strategic asset the market moves for.

Welcome

TO THE HOME OF AUTHORITIES

GO FROM BEING THE TECHNICAL EXPERT IN YOUR COMPANY TO BECOMING THE TRUSTED AUTHORITY IN YOUR INDUSTRY

Learn how to build trust at scale here

BEYOND CREDENTIALS

Be trusted for your influence — not just respected for your resume.

Why Trusted Authority matters? 

In a world flooded with noise, credentials don’t cut it anymore.
The people who rise? They’re not louder.
They’re trusted.

Trust is the new signal.
It gets you into rooms algorithms can’t.
It turns quiet confidence into commercial leverage.
It makes you the answer — before you even show up.

Trusted Authority™ is a strategic system for high-performing leaders, founders, and teams to build a visible, valuable, and ownable position in their market.

We turn experts into assets.
And reputations into leverage.

How we can work together:

  • For Corporates & Leadership Teams

    Executive Positioning & Influence Strategy
    Elevate your leadership identity to match your new level of influence.

    You’ll walk away with:
    ✅ A strategic narrative that aligns with your next chapter
    ✅ A suite of authority assets: executive bio, speaker kit, media sheet, LinkedIn upgrade
    ✅ A visibility strategy mapped to internal and external business goals
    ✅ A leadership alignment toolkit to build trust across teams, stakeholders, and the boardroom

    Delivered as:

    • A full-day strategy facilitation [virtual or in-person]

    • Followed by 6 months of strategic support & quarterly check-ins

    Best for: C-suite leaders, Heads of Department, recently promoted Partners in professional services firms and future CEOs navigating visibility, board readiness, or succession.

    👉 Next step: Check out the detailed standard delivery method here or apply for a tailored Strategy Sprint

  • For Founders and Entrepreneurs

    Founder Repositioning: Build the Brand Behind the Business

    You’ve built the company. Now you need to become the signal.
    Whether you're raising, exiting, or relaunching — your reputation is your growth engine.

    You’ll walk away with:
    ✅ Founder one-liner + strategic market position
    ✅ Authority assets: founder bio, pitch deck profile, media one-pager, speaker kit
    ✅ Visibility plan for capital, partnerships, or IP leverage
    ✅ Support to codify your thought leadership into commercial content & offers

    Delivered as:

    • A 2-week intensive including:

      • 1-day strategy session (or 2 x half-day virtual)

      • Development of your authority toolkit

      • 90-day advisory container: messaging, IP leverage, deal-flow and visibility

    Best for:
    Growth-stage founders who don’t need more exposure — just more of the right people saying yes.

    👉 Next step: Request Founder Strategy Sprint

 

Why Trust is Your Most Valuable Currency

Knowledge earns credibility, but trust drives influence.

To be a trusted leader in Economy 4.0, mastering the art of trust-building at scale is essential.

This goes beyond simply managing teams or completing projects; it’s about transforming trust into a competitive advantage—making it the key differentiator that sets you apart in a crowded landscape.

Good news: There is a solution and it's only 1 step away!

Being the best doesn't mean you will be recognised for it.

Those who re-write their own success story are the ones who know how to turn their credentials into commercial and in-demand solutions, visible for the right reasons and to the right people and who are trusted by choice; not by title.

Good news: There is a solution and  It's only 1 step away!

Unlock your influence and impact potential:

Trusted Authority™ Scorecard

Unlock Your Influence and Impact Potential:

Trusted Authority Scorecard

Ready to assess and amplify your influence?

Take the Trusted Authority™ Scorecard and discover where you stand.

Want actionable steps?


Grab the Trusted Authority™ Book and start building trust today.

Get started today!
Trusted Authority (Work) Book and Trusted Authority Scorecard by Petra Zink

Learn what it takes to go from unknown to know and get your copy of the Trusted Authority, the book and take the scorecard to assess your level of authority.

Become known, recognised and trusted -

beyond any title or credential

Discover how the Trusted Authority™ Framework can help you and your team build trust, amplify influence, and drive measurable results.

For Entrepreneurs & Individuals

Turn your expertise into influence and scale your impact.

Whether you’re looking to stand out in your field, elevate your personal brand, or create a powerful digital presence, this is your pathway to becoming the go-to authority.

For Corporate Teams & Leadership

Equip your leaders to lead with trust.


Tailored programs and workshops to align teams, strengthen leadership influence, and build trust at scale in today’s fast-changing market.

For Events & Conferences

Inspire action and spark change.

From keynotes to workshops, discover impactful sessions designed to transform mindsets and empower audiences with practical tools to thrive in Economy 4.0.

Become known, recognized and trusted beyond any title or credential

Ways To Become The Authority In Your Field

AUTHORITY BRANDING

Clarify, Communicate And Commercialise Your Authority Brand And Become The Go-To In Your Industry

DIGITAL AUTHORITY BRANDING

Elevete Your Authority Positioning Through A Stand Out Presence , Leveraging The Most Powerful Platform,

BOOK ME AS SPEAKER

Looking For An Impactful Speaker That Doesn't Only Inspire But Speaks To Create A Long-lasting Impact?

▪️ LEARNING RESOURCES + EXPERIENCES▪️

▪️ LEARNING RESOURCES + EXPERIENCES▪️

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